When you have created a description of your products/services and your Target Market, the next step is creating a strategy for marketing and promoting your company's products and/or services to this market. Here are some items this Marketing and Promotion Plan should include:
- The top 3 ways in which you will initially inform your Target Market about the existence of your products/services.
- The types of paid advertising you will use to promote your products/services.
- The ways in which you will use publicity to promote your products/services.
- The personal selling methods you will use to promote your products/services.
- The types of materials (brochures, flyers, web site)you will use to promote your new products/services.
Along with your marketing and promotion strategies, you will need to create a budget for all of these activities, for the first three years of your business.
