Create a description of your Target Market. This description should include:
- A description of your "ideal" customer in terms of this person or company's characteristics, attitudes, and buying behaviors. This description should be as complete as possible.
- A discussion of the information about the "population" to whom you will be selling, in terms of numbers and demographics (characteristics), like age, sex, education level, income level, and other important information.
- A description of the buying behaviors of your Target Market.