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How do I Select a Business Name?


Question: How do I Select a Business Name?
The name you create for your new business is important. Once you select a business name you can only change it with a great deal of difficulty. For example, if you create business cards and a web site and you use the business name in legal documents, you won't be able to change it without changing many leal documents. Here are some factors to think about as you consider a business name:
Answer: The name you choose should be in line with the mission of your business. If your name doesn't communicate your mission, you need a new name.

What are you selling?
Your business name should express the essential elements you are selling - products and services.

What are Your Competitors' Names? Consider the names of your competitors. You don't want to be accused of taking someone else's name and you also don't want to confuse customers.

How Does Your Name Sound and Look?
Your name should be easy to remember, easy to pronounce, and easy to read on a sign or on stationery and brochures.

What Image Does Your Name Bring to Mind?
Ask people who don't know your business about your name. You may be surprised to find out what they think it means. You might need to change your name to remove these images.

Back to Business Name Steps.

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