What are you selling?
Your business name should express the essential elements you are selling - products and services.
What are Your Competitors' Names? Consider the names of your competitors. You don't want to be accused of taking someone else's name and you also don't want to confuse customers.
How Does Your Name Sound and Look?
Your name should be easy to remember, easy to pronounce, and easy to read on a sign or on stationery and brochures.
What Image Does Your Name Bring to Mind?
Ask people who don't know your business about your name. You may be surprised to find out what they think it means. You might need to change your name to remove these images.
Back to Business Name Steps.